WHAT RUNS A RUN · JULY 23, 2024

A conversation with Mohammed Iqbal, Founder & CEO of Sweatworks

In this next episode of Tech in 26.2 podcast - I sat down with Mohammed Iqbal, Founder & CEO of Sweatworks, a product focused health and wellness digital agency based in Virginia with offices in London, Manila, Miami, Montevideo, New York and Shenzhen. With 100 employees, 10+ patents and 1M+ digital lives reached, Sweatworks works with brands like Nike, Strava, Garmin, Bose to name a few. In addition of being an endurance athlete himself, Mohammed is also an investor and advisor to health and fitness startups and the host of the weekly latest trends in fitness and wellness podcast, LIFTS. Here are some of the key focus areas of our conversation: 🧩 How Mohammed’s background in fitness and Sharp electronics paved the way for founding Sweatworks 🧩 Why building a services company vs a product company? 🧩 Landing Nike as first customer after going through 125 No’s 🧩 How Sweatworks is achieving it’s mission of Wellness for all through Digital Fitness Lab? 🧩 Trends in wearables in endurance tech industry for businesses & consumers and role of AI Podcast Outline 0:05 Introduction 3:44 Founding Story of Sweatworks 10:42 Why building a services company vs a product company? 14:46 - Understanding Customer acquisition cost (CAC) in B2B vs B2C 17:40 Landing Nike as first customer after 125 No’s 21:24 Achieving Wellness for all mission for Sweatworks 24:20 What is Sweatworks' Digital fitness Lab? 28:24 Do we have a data problem in endurance industry? 33:46 Trends in consumer adoption of endurance tech 37:21 Making sense of collected data 40:04 AI and endurance tech industry 46:47 Parting thoughts References Sweatworks - https://www.sweatworks.com/ People can reach out to Mo on LinkedIn Lifts Podcast - Youtube & Apple iTunes - https://apple.co/46iSMOr Nix biosensors - https://nixbiosensors.com/ Ultrahuman rings - https://www.ultrahuman.com/ Aura Rings - https://ouraring.com/ Customer acquisition cost (CAC) - https://www.saasacademy.com/blog/customer-acquisition-cost-cac Podcast production tool credit: Planning - Notion Research and show notes - Perplexity and Microsoft Copilot Recording - Zoom Transcription - Restream.io Media editing and mixing - Canva MagicAI Episode info: Youtube - https://youtu.be/BCSmGnU18ao Apple Podcast link - https://apple.co/4deoK0A Spotify podcast link - https://bit.ly/3y7MVyS Transcript and Show notes: https://www.traxamo.com/tech-in-26-2-mohammed-iqbal Enjoy the episode! #endurance #running #runners #eventmanagement